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How to Get Your Small Business Up and Running in No Time

Posted on 13 March, 2014
How to Get Your Small Business Up and Running in No Time


Launching a new small business is an exciting yet stressful venture. Business owners need to have simple and precise plans to open up shop in a brick and mortar establishment or online. The following steps will help get a small business up and running in no time.

Establish Cash Needs

Any small business owner needs to create a simple financial plan that outlines all expenses. It’s important to estimate all fixed expenses such as space rental, payroll, utility bills, insurance, equipment purchases and more. A small business needs to have a budget for legal fees necessary when launching a private enterprise. Personal accountants are also required to guide a small business through various financial transactions. It’s important for a small business to minimize its annual tax fees.

Understand the Target Customer

Extensive market research should be done by a small business that’s opening up shop in a physical location or website. An upscale clothing store should naturally target shoppers in affluent communities. Similarly, an ethnic specialty restaurant can fill a niche of a local community’s appetite for exotic food. A small business should always scan any local competition and try to understand what type of customers are already spending money on particular products and services.

Set Up Affordable Marketing Campaigns

A small business may have a tight marketing budget. Organic search engine optimization
for a website can attract a target audience. Unlike sponsored search and pay per click, SEO services require a one-time payment to establish a site that can draw in visitors online. Social media websites can be used for free marketing campaigns online. A business needs to update social networks and other similar sites to reach out to potential customers.

Craft a 30 Second Pitch

Visual advertising plays a major role in any marketing campaign. A small business can create an affordable advertisement through local TV networks. Cable companies and TV providers have their studios that make customized ads. To save money on hiring actors or models, it’s best for the actual owners of a small business to appear in a quick 30 second commercial.

Work those Connections

Small businesses should apply In-person and virtual networking. It’s a good idea to be friendly with other business owners in a particular shopping plaza or neighborhood. Online professional networking for new small businesses can be used to make connections with other large companies or organizations that are involved in the same industry.

In the digital age, small businesses need to take advantage of internet marketing. Professional websites and online marketing can attract new customers very quickly. Small businesses also need to keep track of their daily financial operations. Therefore, accountants and lawyers can provide essential services for new small businesses.

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