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How Credibility Affects Your Small Business?

Posted on 17 April, 2013

Whether you recently opened a business or you are an established presence in your community, your credibility is everything. If customers don’t trust you to deliver the product or service they expect, your business stands little chance of surviving.

That’s why it is so critical to maintaining a positive and reliable reputation. Here are three ways to improve credibility and boost the image of your business to ensure long term success.

Make sure you accept plastic.

It’s rare these days for a business to be cash only. Although you might be nervous about set-up fees or feel like interchange fees will slow profits, data show that, in fact, the opposite is true. Customers are more likely to make purchases if they can pay with a credit or debit card. And, working with major companies like MasterCard and Visa helps establish credibility and makes customers feel like their personal information is protected.

Monitor online review sites.

Make sure you have plenty of positive reviews on Yelp, Angie’s List, or TripAdvisor to encourage potential customers to stop by your store. These days, most people consult rating sites before doing business. Even just having an account created legitimizes your company and lets prospective customers know that you’re open to their reviews and feedback.

Make social media accounts.

Set up a LinkedIn profile and Facebook page for your business to show that you care about customers and increase general searchability on the web. These days, it’s so commonplace for organizations to have a business page set up on Facebook and other social networks that the lack thereof can look suspect.

When it comes to doing business, credibility is the lynchpin of success. You can build up your reputation over time, or, you can speed up the process by following these three steps. When consumers know they can trust your brand, profits will soar.

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