Se Habla Espanol

(800) 956-1277
(949) 768-3600

Sign Up Now!

With No Setup Fees!

Bad credit merchant account credit card processing services

Accept all major credit cards

Regardless of Credit History!

How To Grow Your Small Business The Old Fashioned Way

Posted on 9 September, 2013

These days, it’s easy to rely on cutting-edge marketing techniques and online resources to promote sales and bring in new customers, but sometimes, the traditional methods for owning and operating a small business are just as successful, if not more so.

Rather than sending out an email blast promoting your products or services this month, try one of these four old-fashioned techniques for growing your small business.

Pick up the phone

It’s surprising how few people talk on the phone anymore. Studies show that younger generations find phone calls intrusive, time-consuming, and uncomfortable. Many millennials who grew up with cellphones and laptops lack basic phone manners and barely know how to work a landline. Fortunately for them, phone calls are rarely necessary in the working world, but that doesn’t mean they can’t be an integral part of your business plan. Call up potential customers to introduce them to your product. Speak with clients regularly on the phone to hear their thoughts and gauge their satisfaction with your service. Instead of emailing a question, pick up the phone and ask it directly. Phone calls can save time which ultimately saves your business money.

Meet face to face

Just as talking on the phone can demonstrate to clients that you value their business, meeting face to face can greatly impact the way you are perceived as a professional. When you step outside of your comfort zone and go to meet-ups, conferences, and other industry events, you’re exposed to networking opportunities far greater than virtual discussion forums and twitter chats. Get out there and mingle with others in your industry. It’s a chance for you to spread the word about your business, present yourself as a thought leader, and show others that you’re a sociable, likable person worthy of doing business with.

Underpromise and overdeliver

All too often, companies today use technology to help them cut corners. Instead of putting time and effort into projects, tasks are outsourced or automated. Do the opposite. Don’t take shortcuts. It’s important to use your time efficiently, but make sure the client feels valued and appreciated. Do good work.

Thank your clients for their business

At the end of the day, customers are all you have. If no one is buying your product or service, it doesn’t matter how great your business model is or how much press your company has received. Clients are your bread and butter so treat them as such. Reach out to them at least once a year and thank them for their business. You can send out a holiday card, a New Year’s note, or a just-because letter. Regardless, thank your clients for their loyalty and show your appreciation.

It’s easy for business leaders to rely on recent innovation to grow the organization, but some of the more conventional methods of doing business can pay off in the long run. Don’t turn your nose up at the thought of doing things the old-fashioned way. Your company can significantly benefit from branching out.

You May Also Like >

Top 10 Articles for Growing Your Business Whether you're just starting out in the business world or looking to grow an already-established company, 2013 can be your year! If you believe in you...
The Small Business Perspective 2013 could be a year of growth or losses, success or failure. While many large firms report an uptick in spending as the economy recovers, new busines...
Credit Card Surcharges Legal in Most States For years, card issuers have been making loads of money off of interchange fees. This fee, typically between 2% and 3% of the total transaction, is th...
The Benefits of Remote Workers for Small Business Success You've no doubt heard about Yahoo CEO Marisa Mayer's declaration that all remote employees will be required to work from a physical company location s...

Leave a Reply

Your email address will not be published. Required fields are marked *

Bad credit merchant account credit card processing services

Accept all major credit cards

Regardless of Credit History!