These days, it’s easy to rely on cutting-edge marketing techniques and online resources to promote sales and bring in new customers, but sometimes, the traditional methods for owning and operating a small business are just as successful, if not more so.
Rather than sending out an email blast promoting your products or services this month, try one of these four old-fashioned techniques for growing your small business.
It’s surprising how few people talk on the phone anymore. Studies show that younger generations find phone calls intrusive, time-consuming, and uncomfortable. Many millennials who grew up with cellphones and laptops lack basic phone manners and barely know how to work a landline. Fortunately for them, phone calls are rarely necessary in the working world, but that doesn’t mean they can’t be an integral part of your business plan. Call up potential customers to introduce them to your product. Speak with clients regularly on the phone to hear their thoughts and gauge their satisfaction with your service. Instead of emailing a question, pick up the phone and ask it directly. Phone calls can save time which ultimately saves your business money.
Just as talking on the phone can demonstrate to clients that you value their business, meeting face to face can greatly impact the way you are perceived as a professional. When you step outside of your comfort zone and go to meet-ups, conferences, and other industry events, you’re exposed to networking opportunities far greater than virtual discussion forums and twitter chats. Get out there and mingle with others in your industry. It’s a chance for you to spread the word about your business, present yourself as a thought leader, and show others that you’re a sociable, likable person worthy of doing business with.
All too often, companies today use technology to help them cut corners. Instead of putting time and effort into projects, tasks are outsourced or automated. Do the opposite. Don’t take shortcuts. It’s important to use your time efficiently, but make sure the client feels valued and appreciated. Do good work.
At the end of the day, customers are all you have. If no one is buying your product or service, it doesn’t matter how great your business model is or how much press your company has received. Clients are your bread and butter so treat them as such. Reach out to them at least once a year and thank them for their business. You can send out a holiday card, a New Year’s note, or a just-because letter. Regardless, thank your clients for their loyalty and show your appreciation.
It’s easy for business leaders to rely on recent innovation to grow the organization, but some of the more conventional methods of doing business can pay off in the long run. Don’t turn your nose up at the thought of doing things the old-fashioned way. Your company can significantly benefit from branching out.