Small business owners often find it difficult to come continually up with content to promote their products or services. If you’re an entrepreneur or your company is still very much in its early stages, it’s rare to have an official marketing budget at your disposal.
Luckily, it’s not impossible to market your products effectively all by yourself.
Today is Halloween, which reminds us that holidays provide a great excuse for creative and engaging marketing tactics. Take advantage of any holiday, whether it’s directly related to your business or not, and use it as an opportunity for promotion.
Here are three ways to leverage a holiday to boost sales.
When a business offers deals to existing customers, it makes them more likely to continue with the company’s services. Of course, you can offer a deal any day of the year, but it feels special and fleeting when it’s centered around a holiday.
Use the holiday as an excuse to liven up existing brochures, pamphlets, and logos. Spice them up with holiday-specific colors, themes, or fonts. For example, throughout the month of October, you can reach out to customers with Halloween-themed emails offering scary low prices on your services.
Take advantage of a holiday like the New Year to heavily market yourself to a new audience. Launch a social media site, start a blog, or set up ads on Facebook to attract a new crowd.
Any holiday is a chance to do something you haven’t done before. Set up a holiday calendar at the start of each year so you have a few weeks ahead of time to prepare for each important date.
No matter how corny it might feel to tailor your materials for the holidays, it’s a great way to stay active on social media, make your brand stand out, and show current and future customers what your company is all about.